Case Study

2023/24 Case Study: Digital Marketing | OSCARS 2024

Case/Background

"Miranda's Victim" was positioned for Oscar consideration, needing a strong digital presence to enhance visibility with the public, engage directly with the Academy voters and increase sales on streaming platforms. 

Digital Marketing Campaign

- Create and manage targeted digital ad campaigns with focus on Academy voters.

- Utilize analytics to track and adjust the campaigns for effectiveness.

- Execute a comprehensive social media calendar and strategy across platforms like Facebook, Instagram and TikTok.

- Collaborate with various marketing and PR teams to integrate tailored social strategies; stay updated with social media trends and platform changes.

- Create platform-specific content to engage with the community and industry influencers.

- Lead initiatives to collaborate with organizations relevant to the cause in coordination with marketing agency.

- Design and implement paid social media campaigns.

- Revamp the film's website for better user experience with new content, such as press releases and exclusive footage coordinating with marketing and web design agency.

- Develop and implement an email marketing strategy to reach Academy voters in coordination with email marketing agency.

- Oversee  budget allocation for social media and digital marketing efforts, ensuring cost-effective strategies.

- Monitor and adjust spending to maximize ROI.

Outcomes

- Increase in website traffic and social media engagement.

- Created significant buzz, contributing to the film's recognition by a worldwide audience and a strong online community supporting the film.

- Increased streaming sales by 800% on Hulu, Amazon Prime and Apple TV combined.

I am the founder and CEO of Elixicon, a consulting firm specializing in the media and entertainment industry.

As a film editor, producer and digital marketer I have built communities for content on platforms like Amazon Prime, Apple TV and Hulu by implementing tailored campaigns.

Customer-centric growth strategies and key media partnerships are the foundation to my approach and execution.

🔍 My goal is to bridge the gap between audiences and sustainable solutions, crafting narratives that not only inform but also inspire and engage society in meaningful ways. At the heart of my approach lies a unique fusion of over 15 years of experience in digital marketing and filmmaking with a deep passion for storytelling.